A Torrent of Comunication

At no other point in history have individuals been more connected to each other and the world around them than they are today. Face-to-face communication is no longer the primary means to communicate. The rules of interpersonal communication are being redefined as are the rules that govern advertising and traditional media. The American consumer today is far more sophisticated and educated than ever posing challenges for corporations and nonprofits attempting to make the consumer aware of their products and services. Before, the tools for sharing, connecting and communicating were left in the hands of an elite few. Now, those tools are available to everyone, giving individuals citizens the power to create a virtual storm.

As communicators of all kinds wrestle with how to deal with "new media" and the age of tech-savy consumers who now have a platform to voice their opinions, I will use this blog to discuss the creative integration of "traditional" media, marketing and communication strategies with the new non-traditional ones that are making waves. You will also hear about real companies and nonprofits who are using these strategies in innovative ways to reach their consumers while maintaining authenticity, encouraging meaningful conversation and attempting to make the world a better place.

The environment is ripe to create a perfect storm for professional communicators, marketers and media professionals. If executed correctly, you can enjoy a flurry of positive feedback, brand awareness and committed customers. Now who doesn't want that?